“Do I or don’t I?”That’s the question most businesses and organisations have when it comes to social media. Using social media is a commitment and requires resources. It’s a long-...

Sight, sound and motion or ‘SiSoMo’ (a phrase that was coined by New Zealander Kevin Roberts of Saatchi & Saatchi) is king when it comes to making your website a success....

Using social media is just like using any other marketing and promotional tool – it works best with a clear set of specific objectives up front and relevant and realistic ways of...

How do I get the most out of social media? Using social media is just like using any other marketing and promotional tool – it works best with a clear set of specific objectives up...

Trying to keep up with audience content demands can be an exciting challenge, but it can also be hugely time consuming. Creating a video for your business is a great way to communicate and if...

Social media is all about content, but that doesn’t just mean words on a screen. People expect a wide variety of content that they can engage with and respond to. Video content is...

There’s more to social media than Facebook!If you put last month’s top tip into practice you will have discovered that there’s more to social media than Facebook. If YouTube, LinkedIn,...

Connected to Social MediaMany businesses tell me that they don’t want to be involved in social media because they are afraid of negative online comments. But engaging with your customers...

Many businesses tell me that they don’t want to be involved in social media because they are afraid of negative online comments. But engaging with your customers online can be a...